Superiority vs Non-Inferiority Trials in AB Testing
Not every experiment needs to show improvement — sometimes proving you haven’t made things worse is enough. A practical guide to non-inferiority trial design.
Posts
Bayesian A/B Test is NOT immune to peeking
Practical guide: PyMC examples, hierarchical models, loss functions, HDI, and safe stopping rules
Sequential Testing Guide
How GST is often misinterpreted and why its genuine version is way better than AVI?
Mastering Homogeneity Hypothesis testing
Why Fisher’s Exact test is the relic of the past and Chi-squared is all the way
Linearization: Turning Ratio Metrics into Per-User Metrics
A simple algebraic transformation that converts ratio metrics into independent per-user values, making T-tests and sensitivity techniques directly applicable